Posts Tagged 'social media responsibility'

Jumo.com: Chris Hughes’s New Direction for Social Media

When I read yesterday of Facebook’s Chris Hughes’s soft launch of his new project, Jumo.com, I immediately clicked, read, and followed. It was exhilarating. I was within the first 200 to follow on Twitter, an early fan on Facebook and, I began combing the web for more information. And I am sure that for him and his partners, it must be reassuring to know that his name has some equity.

With Facebook’s over 400 million users, that’s a pretty good base to start with. The question quickly becomes, how many of them will be attracted to an enterprise whose primary focus is connecting individuals to causes and concerns around the globe, not just connecting old classmates to each other or brands to consumers.

Jumo, is a word from Yoruba meaning, “together in concert”. And with Jumo.com, Hughes hopes to create a place where people can really engage.

As Hughes explained the project, “We’ll be matching people based on their skills and interests with organizations around the world that need their input. It’s a discovery process that first matches, then helps people build relationships, then let’s people share their resources.”

Watching the recent outpouring of money through social media during both recent earthquakes has shown that people are willing to click to pay, or text to pay to show support. What remains to be seen is whether the current social media model can sustain the long term needs of an organization like Jumo, whose goals are so lofty. I for one will not bet against Hughes.

I am curious as to how others feel about Jumo, and what its chances are of succeeding in the long run. Take a moment to check them out at jumo.com, and I would love to hear your comments.

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In Search of Thoughtful Media

Last week while up in Northwestern Maine without a computer, I still got up to the minute “news” via my phone. For days after Kevin Smith ranted on his Twitter site about his experience at the hands of Southwest Airlines the twittersphere was inundated with everyone’s instant opinions on the matter. Links, blog posts and videos instantly spreading the story. And over that period the story kept changing.

These are the times we live in. But in a world where traditional broadcast media’s 24/7 isn’t immediate enough, do we want to model this medium in the same way? Is the need to be first in social media trumping the need to be thoughtful?

Sure, newspapers and networks have adopted the mea culpa fallback when things go awry. But usually, a well researched and thoughtful analysis of information prior to broadcasting is more beneficial for everyone. It builds trust through reliability. In our businesses, we don’t just shout out loud or repeat every idea or message to everyone within hearing distance. At home we are sure to get the whole story (both sides) before meting discipline. So why the rush?

In the end, if one steps back and considers the issue, researches the sources and takes a deep breath, many times, their contribution will be of more value. Sometimes the best way to receiving recognition is by not being the first to seek it. Think about that.


As Bill Tweets

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