Posts Tagged 'newspapers'

Not My Post on Politicians Who Tweet

As I continue on my journey through the world of social media / communications, I find myself somewhat overwhelmed by the wealth of information available to me. Great minds offering the latest opinions and tools. or even something that was just uttered at a conference.

I have been planning on putting together a blog post about politicians who tweet (and I will), but have been buried in the morass of research material that I have gathered. Thank you all. But I thought it important to include this post about how difficult it is to research a subject thoroughly enough to feel confident about writing something, while at the same time, keeping up with all the great tweets that lead to great blogs that lead to, well you know.

Just the other day I had a conversation with my 58-year old (sorry sis) sister about my recent forays into social media and what I have learned. I told her that I ended my 30 year run as a subscriber to the LA Times, and how that, yes I miss the way that the news presented itself to me in newsprint. Her fear is that those who seek information solely through the internet, are only going to be exposed to thoughts/opinions that they are already aligned with. My response was that it has always been that way depending on which news source landed on your stoop in the morning. By the way, you would not believe how many phone calls I have received from said LA Times offering me great deals to re-up my subscription. But I am trying to see the way the world presents itself to those who never read a paper.

My kids, both attending the University of California have never been regular newspaper readers like most of their contemporaries. Nor do they buy magazines. And if they choose to watch television, it’s on their terms, either on a DVR or on their computers. So what’s a marketer to do? Listen.

Listen to the fact that that this generation will not accept brands being force fed to them. They want to engage their brands on their terms. And so that means Facebook, MySpace and the internet for their entertainment and information. I do find it interesting that neither my 18-year old nor my 20-year old, bother much with Twitter at this point. They think that their old man is kind of odd. They might be right, but as I told my daughter who is studying communications in college, if you don’t get involved soon, you will miss the boat when it comes to future opportunities.

There’s one thing for sure, I am not going to let this stuff pass me by.


As Bill Tweets

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