Jumo.com: Chris Hughes’s New Direction for Social Media

When I read yesterday of Facebook’s Chris Hughes’s soft launch of his new project, Jumo.com, I immediately clicked, read, and followed. It was exhilarating. I was within the first 200 to follow on Twitter, an early fan on Facebook and, I began combing the web for more information. And I am sure that for him and his partners, it must be reassuring to know that his name has some equity.

With Facebook’s over 400 million users, that’s a pretty good base to start with. The question quickly becomes, how many of them will be attracted to an enterprise whose primary focus is connecting individuals to causes and concerns around the globe, not just connecting old classmates to each other or brands to consumers.

Jumo, is a word from Yoruba meaning, “together in concert”. And with Jumo.com, Hughes hopes to create a place where people can really engage.

As Hughes explained the project, “We’ll be matching people based on their skills and interests with organizations around the world that need their input. It’s a discovery process that first matches, then helps people build relationships, then let’s people share their resources.”

Watching the recent outpouring of money through social media during both recent earthquakes has shown that people are willing to click to pay, or text to pay to show support. What remains to be seen is whether the current social media model can sustain the long term needs of an organization like Jumo, whose goals are so lofty. I for one will not bet against Hughes.

I am curious as to how others feel about Jumo, and what its chances are of succeeding in the long run. Take a moment to check them out at jumo.com, and I would love to hear your comments.

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2 Responses to “Jumo.com: Chris Hughes’s New Direction for Social Media”


  1. 1 Layne Maheu March 23, 2010 at 7:52 pm

    I took the test that give when you join. More later. I’ll let you know of my experience.

  2. 2 Layne Maheu March 23, 2010 at 7:53 pm

    I took the test they give when you join. I’ll let you know of my experience. Seems interesting.


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