How I Appear Above the Fold

So this is what I look like to anyone who might be interested in me. A simple Google search or 2 and you get a picture of your presence on the internet. Not very appropriate.
Laser dentistry in Seattle? Nope. Part of a DNA Project? I certainly hope not. Or possibly the author of a treatise on “real-time fluid stimulus using discrete sine/cosine….

Not me. So where am I? Who am I? How will someone find the real me? Finally after my 3rd search, there is a reference that is good. Member of Board of Directors of BKBIA. But this does not define me.

Sure you could find me on Facebook, Twitter and even LinkedIn. Not to mention on this blog. But still you would be scratching your head and asking, “So, who is this guy?” As I begin my 5th week as an unemployed “print-production manager” (not really who I am, just what I’ve been doing, by the way), I’ve decided that it’s time to re-brand.

Re-brand me. Should be a fun project. And I love projects. Finally a project dedicated to the one product that matters most right now. Me. I may not be that interesting above the fold yet, but it is my intention to change that. Feedback? I would love it. After all as the rules change, we know that the most important thing we need to do as marketers is to listen.

I’m all ears.
Eyes?

Okay, Okay I’ll Familiarize Myself With the Semantic Web

So, yep here I am. Starting out week number four without a paying job. Not to say I am jobless. No far from it. I am busy looking for work. But not just prowling job sites, no. I am trolling the internet. I am learning. And I love it. I realize that at 51, I am not supposed to be “reinventing” myself. But I am. 20+ years in print, but now they say print is dead. Well they’ve said that about painting and jazz, but I haven’t given up on them either.

Print is not dead, it’s just a little under the weather. Probably won’t ever be as healthy as it once was. I mean, you can’t expect people to continue to buy into an old model when the new one looks so promising. Hello Chrysler? GM?

So I am tweeting and blogging and facebooking(?) It’s engaging. It’s distracting. And it’s enlightening.

I have always steered my teenagers away from Wikipedia. “Don’t trust it. It’s written by all sorts of unreliable people.” But today in my travels through the “tubes” of the internet, I read an article about Web 2.0 and Web 3.0… and then “The Semantic Web”. WTF? Quickly to Wikipedia, because I figured if I knew absolutely nothing about a subject, then maybe, just maybe, it could be trusted.

I can’t be the only one out there who couldn’t/still can’t define it. So check it out.
Semantic Web